You need content!
A dry pipeline should be examined from many perspectives, i.e. lead generation, sales, website traffic and content for email campaigns and social media.
Your brand’s visibility is important in order to engage with potential customers. One or two email messages for your campaigns might get you a couple of leads but then the slow death begins to creep in like a dark cloud lingering because there is no continuing information being dispersed about your company! It doesn’t have to be that way and only you are standing in the way of your potential success. Don’t feel only you can write about your company. It is actually refreshing to have someone not so close to your inner circle write about you, your staff, and the products and services you offer.
Roadmap to Content Writing
Spotlights
Features about your services and your people are important promotional pieces that should be continously created, refined and distributed via social media or email campaigns, as well as on your website. Write about your scientists, your programmers, the CEO and more.Adding keywords (SEO) allows analytics to work and metrics to be collected.
Social Media
A Social Media Strategy follows basic guidelines that aim towards engagement. The steps leading up to making that connection have to do with goals, a social media calendar, content, postings, metrics, and analytics. Staying current with the events occuring in the world blended with your products and services is a winning formula.
Websites
Your website is a representation of you and your products and services. The site must be responsive, protected, creative, inform and track your visitors. Content must be correct and timely so we recommend using a website that can be updated routinely. It’s just like having a storefront that visitors come to find out what you offer and have readily available for them.
“People are doing their own research by reading about products and services before even speaking with a sales representative””