Success is not by accident but a carefully crafted journey. I previously wrote about the first 30 days of planning the marketing of your small business or newly established department. In the article last month, I included a number of important items you should pay attention to during the first 30 days.

Recently, I interviewed Bridget O’Keeffe, President and Co-Founder at Anchor Clinical Solutions. We had a great talk about what led her into the field of clinical research, her interests in the future of clinical trials and the industry, and even what Bridget’s day-to-day schedule looks like.

Startups definitely have the knowledge and expertise for their trade but help is needed to market and lead generate for their business. Some of what should be happening in the first 30 days of setting off their marketing program is found within the article.

I write this in compassion for the role of the service development representative (SDR)- otherwise known as inside sales, sales generator, risk taker, person without an ego, and any other names we have been honored with throughout the years.

Back in 1802, Durham went missing and would never be seen again. Some folks say that he was likely murdered because of his success as a black man at a time that was frowned upon; others held out hope that he left Philadelphia in order to go practice medicine somewhere out there in the world.

None of us heard of COVID-19 before January. Since that time, our lives have been turned upside down. Because we work in the life sciences industry, we have a bit of an insider peek into what actually goes into working on the development of new drugs. We salute our colleagues in the industry and want you to know we appreciate you.