Successfully preparing for a meeting can be just as critical as the actual time spent in the meeting. Sales-Link’s clients are busy, brilliant innovators, but although they are successful scientists, business developers and managers they may still require learning a few simple strategies to engage and warm up to their new Sales-Link leads.

I was recently asked to be part of a small group of database system providers that were being evaluated for a CRO’s sales department. The CRO wanted to locate a database/system provider that would help their sales department generate more leads, which I interpreted to be a need for a fruitful lead generation system.

Many times a company may be hampering its own lead generation and sales success simply due to a breakdown in communications. At SALES-LINK we speak regularly with clients to help them gain a better understanding of their company’s strengths and challenges.