Ever have something come into your mind and then it keeps coming back a few more times like a pesky annoyance? That's how I'm feeling about marketing materials that don't speak to the intended audience.

Ghostwriting isn't new - it's been the secret behind countless articles, autobiographies, and how-to books. Public figures and business leaders often lack the time to articulate their thoughts comprehensively, so they partner with writers who can capture their voice and expertise.

Success is not by accident but a carefully crafted journey. I previously wrote about the first 30 days of planning the marketing of your small business or newly established department. In the article last month, I included a number of important items you should pay attention to during the first 30 days.

Recently, I interviewed Bridget O’Keeffe, President and Co-Founder at Anchor Clinical Solutions. We had a great talk about what led her into the field of clinical research, her interests in the future of clinical trials and the industry, and even what Bridget’s day-to-day schedule looks like.

Startups definitely have the knowledge and expertise for their trade but help is needed to market and lead generate for their business. Some of what should be happening in the first 30 days of setting off their marketing program is found within the article.

In today’s fast-paced business environment, sales teams need more than just raw talent to succeed—they need a well-crafted playbook that ensures everyone is working toward the same goals. A robust sales playbook isn’t just a guide for your sales team; it should be a cornerstone of your entire organization’s strategy, one that marketing, product managers and operations sign onto as well. Here’s why aligning your playbook across departments is essential.

If you are not blogging for your business, you are doing yourself (and your company) a great disservice. According to Hubspot, there are nearly five billion internet users each day, and about 60% of them are reading blogs daily.

Complacency refers to being pleased with oneself. However, an interesting read suggests complacency cannot be the root cause of an error or mishap. Rather, it is the system or workplace routine that is to blame, along with some other internal factors.

When we have our lucky charm or practice our rituals, there’s a sense of security – like nothing will go wrong. I know myself because, as a salesperson, I would try not to let my boss know about a potential deal until it was close to closing in fear that if it were divulged too early, it would be jinxed.

To become a reliable source, you should first deliver what you promised without being slick in your wording.  Carefully design your landing page to collect details about your prospect, but be thoughtful in your questions that will yield important demographics to educate you about the prospect.