Mission
To increase our post’s expose to a larger range of professionals within the company’s specific industry.
Vision
The vision of this written tutorial is to learn to use hashtags in an effective manner that will ultimately result in the company gaining more exposure.
Goal
The goal of this written tutorial is to learn how to optimize your use of hashtags on LinkedIn.
The purpose of hash tagging on LinkedIn and most other social platforms, is to have your post appear in a multitude of places, ultimately gaining expose for your post and your company. When you use a hashtag, rather than only showing up only on your followers’ homepages, your post will now appear on the homepages of those who follow the hashtag you used.
What to Do:
Chose a maximum of 3-6 hashtags for each status update. If you are writing the hashtags as a group, it is important to have a space between the hashtag line and your actual caption. When hashtags are used in a #sentence make sure there is no more than #two or else the sentence becomes hard to read.
It is important to use popular hashtags that are not too popular. Posts with hashtags such as #data that has 6,000,000+ followers have a possibility of getting lost because so many people are continually using that tag. This is not to say #data should not be used on your post, but rather use it in conjunction with other hashtags that have a smaller following such as #database which has a following of 300,000+. By using a hashtag that has a smaller following on your posts, it gives you a higher likelihood of having that post be interacted with.
What Not to Do:
A splattering of hashtags with no context looks lazy and spammy.
You don’t want to over load your posts with hashtags or it becomes sloppy. The LinkedIn algorithm puts the posts like this one, that look spam, to the bottom of the page.
Write your message first and then see if it makes sense to convert a word into a hashtag or add a hashtag at the end. Do not do blocks of hashtags. Try to only put 3-6 per post. LinkedIn is no place for block hashtagging such as the example below.
Don’t tag words that aren’t important.
Remember to use a hashtag to categorize your post.
Hashtags
The following is a list of hashtags that focus on what our clientele specializes in and the number of people following said hashtags.
DO NOT let this list be the be all, end all of the hashtags you use. Chose key words from your posts to include as hashtags, used the LinkedIn suggested hashtags, and use topic appropriate ones as well.
**Note – having individual words capitalized in your hashtags does not change the hashtag. Capitalizing the beginning of each word makes hashtags that have multiple words in them easier to read.
#clinicaltrials – 5,128
#clinical - 573
#clinicalpsychology - 797
#clinicaldatamanagement - 558
#clinicaltrial - 538
#clinicaloperations - 335
#clinicaldata - 241
#clinicalnteligence - 73
#clinicaloutcomes – 63
#data - 6,053,122
#database - 343,299
#datamanagemnt – 11,343
#dataanalysis - 7,944
#databases - 3,050
#dataprotection - 2,354
#dataprivacy - 2,110
#dataquality - 922
#datadriven - 611
#pharma - 8,819
#pharmacovigilance - 2,659
#pharmaceutics - 1,277
#drugpharmaceuticals - 910,061
#drugdevelopment - 1,375
#biotech - 7,557
#biopharma – 896
#machinelearning – 982,467
#ai – 50,584
#digitalpathology – 294
#sas – 1,416
Examples of hashtags appropriate for a few of our clients:
Quest Diagnostic Suggested Hashtags
#Improve #Clinical #DataAnalysis #DataBase #BioTech #DataDriven
Intertek (Bioanalytical Services) Suggested Hashtags
#DataAnalysis #PharmacoVigilance #DataBase #Data #Clinical #ClinicalDataManagment
Path Group Suggested Hashtags
#Clinical #Pharma #BioTech #DataBase
Flagship Suggested Hashtags
#Pharma #Pharmaceuticals #Ai #DigitalPathology #Manufacturing
Dataceutics – Navitas Data Life Sciences Suggested Hashtags
#Statistics #Data #DataAnalysis #SAS #ClinicalTrials #AI #MachineLearning #DataManagement