Start Marketing From Within

Talking to a business owner over the weekend, it became very clear that businesses are counting on social media/PR for promotion. The hair salon I was at said they were looking for a social media/PR group to help with promoting the business. I wondered what the PR company would say about them.  

  • Calls are always returned
  • Customers never have to wait
  • Workers are friendly
  • Should we fail, we will reimburse you

If they were to ask me these questions about my experiences with their salon, I would not be able to say YES to any of them. Should we start marketing from within first?