Talking to a business owner over the weekend, it became very clear that businesses are counting on social media/PR for promotion. The hair salon I was at said they were looking for a social media/PR group to help with promoting the business. I wondered what the PR company would say about them.
- Calls are always returned
- Customers never have to wait
- Workers are friendly
- Should we fail, we will reimburse you
If they were to ask me these questions about my experiences with their salon, I would not be able to say YES to any of them. Should we start marketing from within first?