Many in business want to attract new customers but time seems to get in the way when it comes to writing. Turning to emails and social media seem like acceptable medium. However, if you do choose these routes, be sure your content is exceptional.
When vying for the attention of your potential customers, ensure your content is hitting the mark. It doesn't have to be difficult but maybe keeping these 3 points of reference will help.
Identify a pain point
Suggest a solution (s)
Show you have experience solving the issue