6 Books for a CEO

By Madelyn Ferdock, Marketing Assistant

Ever wondered what resources a CEO has used to get her to where she is? Well, wonder no more. Susan Walsh founder and CEO of Sales-Link Inc. wants to share her top 6 sales book picks. These books encompass everything from learning to sell to taking care of your mental well being.

“These books have been instrumental in helping me refresh the sales techniques I use to demo our powerful CRM Pharma BDI.” — Susan Walsh

People who say nobody reads anymore, couldn’t be farther from the truth. CEOs, inventors, Bill Gates, game-changers; in short, those who succeed read 4-5 books every month.

Warren Buffet became the most successful investor because he learned everything there was to know about every industry.

“Read 500 pages…every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” — Warren Buffet

Mark Zuckerberg even created his own book club in 2015 to continue to challenge himself and others to read an ebook every two weeks.

“Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.” — Mark Zuckerberg

If knowledge is power, then reading is the outlet we need to charge our batteries with.

 

Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO BECOME A RAINMAKER will get you there.

Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.

 

War has a way of shooting holes in your best-laid plans. Sgt. 1st Class Gregory Stube (Ret.) suffered life-changing wounds during the battle of Operation Medusa in Afghanistan in 2006, but using the Green Beret methods he learned in the Special Forces, Stube knew he could conquer anything.

Service in the elite A-Team teaches you to come up with smart, well-researched, and flexible battle plans for completing the mission—every mission. Even when that mission is to spend an arduous year in a hospital recovering from being blown up, badly burned, and shot multiple times. Greg shares the leadership principles and values he learned as a member of an A-Team and teaches us how to apply Special Forces strategies to our personal and business lives.

Conquer Anything is a Special Forces book, but even more than that it is a leadership book designed to help each of us achieve the highest goals possible in our professional and private lives.

 

James Allen’s classic As A Man Thinketh has inspired millions around the world since its introduction more than 100 years ago. Many contemporary writers have been influenced by it, including Mark Victor Hansen, Og Mandino, Denis Waitley, Brian Tracy and John Maxwell, among others.

In Day by Day with James Allen, author Vic Johnson gives us a bite-sized, daily helping of As A Man Thinketh, along with the insights and experiences of himself and others. Some days bring comfort, some bring hope and inspiration, and still others bring a call to action. But every day brings the ageless wisdom that has helped so many understand that as we think in our hearts, so we become.

 

David McCandless and his stunning infographics, simple, elegant ways to interact with information too complex or abstract to grasp any way but visually. McCandless creates visually stunning displays that blend the facts with their connections, contexts, and relationships, making information meaningful, entertaining, and beautiful. And his genius is as much in finding fresh ways to provocatively combine datasets as it is in finding new ways to show the results.

Knowledge is Beautiful is a fascinating spin through the world of visualized data, all of it bearing the hallmark of David McCandless’s boundary-breaking, signature style. The captivating follow-up to the bestseller The Visual Miscellaneum, Knowledge is Beautiful offers a deeper, more ranging look at the world and its history, with more connectivity between the pages, a greater exploration of causes and consequences, and a more inclusive global outlook. With a portion of its content crowd-sourced from McCandless’s international following, Knowledge is Beautiful achieves a revolutionary and democratic look at the key issues from questions on history and politics, the facts of science, streams of literature, and much more.

 

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

 

Refresh, Restore, and Rejuvenate
Get ready to live juicy with The Juice Generation. Fresh juices and superfood smoothies will help you feel energized and invigorated with glowing skin and a clear mind. The revitalizing recipes and tips will make you feel lighter and brighter, inside and out.
Featuring more than 100 refreshing, health-boosting, spirit-lifting recipes
The Juice Generation offers practical, down-to-earth instructions for making restorative and great-tasting vegetable and fruit juices, smoothies, and tonics.
Get on the Green Curve and move confidently from smoothies to green drinks
Whether you’re newly juice curious, or already an old pro, The Juice Generation’s plan will lead you to the endless benefits and possibilities of squeezing, crushing, and grinding, and help you integrate the joys of juicing and blending into your busy life.
Juicing Tools for Detoxing and Healing
The Juice Generation includes detoxing cleanses as well as flu-fighting elixirs and plenty of recipes and great advice from some of its biggest supporters, including Blake Lively, Michelle Williams, Edward Norton, Jason Bateman, and Martha Stewart.

All book descriptions are from amazon.com