Bigger is not always better when it comes to databases. You need clean, verified, precise data; data that can be standardized, and visualized. Most importantly, the prospects in your database should be people who actually have the power to make decisions about purchasing your product, or service.
Metrics and Visualization
It’s that time of the year, when most of us responsible for sales, are reflecting on numbers and quotas. These are the big line numbers, easy to identify with, whether you made your quota, or not. But as you’re pondering about what the new sales quota will be for 2019, don’t forget about all those other numbers that show progress throughout the year.