Tips from the Top
Expert advice to help you on the road to success
Most people in sales and marketing are familiar with the term “lead generation,” but often don’t understand what it entails, and seldom consider the work that goes on “behind-the-scenes.” Leads are collected in a database, but how exactly are these lists created and maintained? How are they kept current with up-to-date information?
When my job became more automated, I wondered how it would effect my job. My workload had gotten considerably lighter since automation, and although I enjoyed being free of the stress involved in getting my work done in a timely manner, I also worried about my job. What would I do now within the company?
It’s that time of the year, when most of us responsible for sales, are reflecting on numbers and quotas. These are the big line numbers, easy to identify with, whether you made your quota, or not. But as you’re pondering about what the new sales quota will be for 2019, don’t forget about all those other numbers that show progress throughout the year.
