Sales

So What's it Like to Head-up a Lead Generation Company?

So What's it Like to Head-up a Lead Generation Company?

Is anyone out there actually planning a future as the head of a lead generation company? It is one of those obscure jobs that is seldom planned, but a person stumbles into. For the right person, it can be very rewarding, both financially and mentally, but you’ve got to love the hunt! Yes, the job description actually is: HUNTER.

It's Letter Writing Month

It's Letter Writing Month

In the business world, we take a stand to keep on writing, and preserve this form of communications. We write messages in note cards to our customers, and to those we are in the process of solidifying a business relationship with.  We write blogs to explain our customers’ services, and to inspire others…

Time is an Illusion; Timing is a Science

Time is an Illusion; Timing is a Science

It is March 19th, 2019 and I’m making cold calls, sending emails, thinking creatively, and looking for new ways to capture a business’s interest in the services my company offers. This task is not hard to do, but it is the response rate that is the challenge. Statistics show that 270 calls need to be made in order to get one sale!

Challenged by Sales?

Challenged by Sales?

So how to stay focused, current, persistent, in line with process, day after day, without getting burned out? We must do all the things I’ve discussed here, but we must also create balance in our lives. Without leading a healthy lifestyle, it’s virtually impossible to keep up the pace, maintain the energy, and sustain the positive attitude required to reach out to new contacts over and over, call after call.

Confessions of a CEO: Why I Do What I Do

Confessions of a CEO: Why I Do What I Do

After 14 years of working for the Department of the Navy, I was excited to be heading to the other side. Yes, I was venturing off to work with companies such as IBM and Perot Systems. These were excellent companies, and I was lucky, and my timing was good. I happen to like doing what most people run away from. Yes, I was the ultimate cold caller.

Automation – Friend or Foe?

Automation – Friend or Foe?

When my job became more automated, I wondered how it would effect my job. My workload had gotten considerably lighter since automation, and although I enjoyed being free of the stress involved in getting my work done in a timely manner, I also worried about my job. What would I do now within the company?

Database Golden Rule: QUALITY over QUANTITY

Database Golden Rule: QUALITY over QUANTITY

Bigger is not always better when it comes to databases. You need clean, verified, precise data; data that can be standardized, and visualized. Most importantly, the prospects in your database should be people who actually have the power to make decisions about purchasing your product, or service.

Why Your Company MUST Have a Mobile-Friendly Website

Why Your Company MUST Have a Mobile-Friendly Website

Mobile is taking over. The average consumer spends 5 hours per day on their smartphone. As we at Sales-Link reflect on the industry websites we've visited in the past year - and that's quite a few in our line of work - a surprising amount of them were not well designed for mobile users. To keep pace with industry, potential customers, and your competition, you must view your website's mobile experience as a primary sales tool.