Tips from the Top
Expert advice to help you on the road to success
By now, I think most everyone is aware of the importance of using social media to promote business, and hopefully your corporation has an active presence on the platforms that best reach your target audience. But are your posts engaging? Do they pop? In this fast-faced, scroll-through world, using eye-catching visuals in social media posts is super important.
A client’s comment the other day lead me to ponder how differently people use social media in business. The client’s complaint was that I was promoting their participation in a series of conferences too aggressively. She suggested that perhaps I could instead re-post current articles pertinent to her company’s interest in the Life Sciences…
“People make up their minds within 90 seconds of their initial interactions with…products. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings," writes Satyendra Singh.
