Tips from the Top
Expert advice to help you on the road to success
In the business world, we take a stand to keep on writing, and preserve this form of communications. We write messages in note cards to our customers, and to those we are in the process of solidifying a business relationship with. We write blogs to explain our customers’ services, and to inspire others…
So how to stay focused, current, persistent, in line with process, day after day, without getting burned out? We must do all the things I’ve discussed here, but we must also create balance in our lives. Without leading a healthy lifestyle, it’s virtually impossible to keep up the pace, maintain the energy, and sustain the positive attitude required to reach out to new contacts over and over, call after call.
After 14 years of working for the Department of the Navy, I was excited to be heading to the other side. Yes, I was venturing off to work with companies such as IBM and Perot Systems. These were excellent companies, and I was lucky, and my timing was good. I happen to like doing what most people run away from. Yes, I was the ultimate cold caller.
Most people in sales and marketing are familiar with the term “lead generation,” but often don’t understand what it entails, and seldom consider the work that goes on “behind-the-scenes.” Leads are collected in a database, but how exactly are these lists created and maintained? How are they kept current with up-to-date information?
When my job became more automated, I wondered how it would effect my job. My workload had gotten considerably lighter since automation, and although I enjoyed being free of the stress involved in getting my work done in a timely manner, I also worried about my job. What would I do now within the company?
By now, I think most everyone is aware of the importance of using social media to promote business, and hopefully your corporation has an active presence on the platforms that best reach your target audience. But are your posts engaging? Do they pop? In this fast-faced, scroll-through world, using eye-catching visuals in social media posts is super important.
Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.
Mobile is taking over. The average consumer spends 5 hours per day on their smartphone. As we at Sales-Link reflect on the industry websites we've visited in the past year - and that's quite a few in our line of work - a surprising amount of them were not well designed for mobile users. To keep pace with industry, potential customers, and your competition, you must view your website's mobile experience as a primary sales tool.
