Tips from the Top
Expert advice to help you on the road to success
When designing a demonstration of your company’s product, it’s important to step back, and look at the process as if it was the first time you were being introduced to it yourself. While it can be challenging to break down and simplify something that you know as well as the back of your hand, remember that it is something totally new for your audience, so presenting it with step-by-step logic is imperative.
By now, I think most everyone is aware of the importance of using social media to promote business, and hopefully your corporation has an active presence on the platforms that best reach your target audience. But are your posts engaging? Do they pop? In this fast-faced, scroll-through world, using eye-catching visuals in social media posts is super important.
Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.
Companies regularly hire salespeople to do the job without giving them proper training and guidance. Depending on your background, you may very well have a decent amount of sales experience and probably even some training, but chances are that you haven’t been trained specifically for the job you were hired for in your particular company, and you are just treading water.
Are you wondering why your well-educated, well-qualified sales staff are not producing buyers? Take a closer look. Are your sales people like the three monkeys? -Not seeing, not hearing and not speaking in a way that resonates with your potential clients? Sales is a relationship business, first and foremost, and connections can not be made without proper communication skills.
