Should you expect leads each and every day? Of course, if you are selling money. So this morning, waking up to my normal routine of rolling over to check my emails, I thought “What was wrong with the number of leads I did Monday through Friday?” It never seems to be enough. I wrestle with being reasonable to the industry, not stalking them, yet I want to deliver for my clients the letters they pen and I believe are good enough to get the lead to respond.
Why Lead Generation Gets a Bad Name, and Why It’s Essential To Your Business’ Success
Imagine a world where you have the winning lottery numbers before they come out of the machine. You’re not going to be a mega-millionaire by simply sitting on that information- you have to go out there and play those numbers. You have to be in it to win it! The same theory applies to data and lead generation.