Tips from the Top
Expert advice to help you on the road to success
Is anyone out there actually planning a future as the head of a lead generation company? It is one of those obscure jobs that is seldom planned, but a person stumbles into. For the right person, it can be very rewarding, both financially and mentally, but you’ve got to love the hunt! Yes, the job description actually is: HUNTER.
Most people in sales and marketing are familiar with the term “lead generation,” but often don’t understand what it entails, and seldom consider the work that goes on “behind-the-scenes.” Leads are collected in a database, but how exactly are these lists created and maintained? How are they kept current with up-to-date information?
Companies regularly hire salespeople to do the job without giving them proper training and guidance. Depending on your background, you may very well have a decent amount of sales experience and probably even some training, but chances are that you haven’t been trained specifically for the job you were hired for in your particular company, and you are just treading water.
