Across the country this past week, students put their caps and gowns on for the culmination of their collegiate careers. College graduation is a benchmark moment in a person’s life, but the life we were once accustomed to is not as calculated as it used to be after the big day.

In March we started this column for the business travelers out there. When you’re out of town it’s a chance to try new food and possibly meet some new friends in the process. Make sure to check out our Pinterest page which adds restaurants each week.

When creating a website, there are a number of ways to increase the traffic. If you already have a website you can always listen to helpful pointers and improve upon what already exists. From the visual appearance to the content that makes up the website, every single detail is extremely vital to your overall operation.

There are now more ways than ever to market your company to a specified target audience. Whether you’re using a website, emailing or social media, it’s highly probable that you can make an impact with one or all of these methods. However, what exactly is it that creates the right marketing mix?

Going out of town on business is a chance to close on a great deal, and at the same time, allows you to explore new places. One Friday a month, we’ll take a look at recommended places from a few of our colleagues.

Being a lead generator puts pressure on me to deliver leads ready to buy. I understand this mandate and do the best I can with the tools given to me from my clients. However, when there is no content coming forward, the pipeline can dry up.

When looking at lead generation, it is somewhat similar to a toolbox. Each item has its own compartment and importance within the structure, but collectively the box keeps the tools effective and organized.

Why do most email marketing solutions get overlooked? It’s not the solution, but the uninformed lead generation team that is missing the boat. Come along and find that the reason for this misalignment is that the lead generation team either doesn’t exist, not “hunters” with a sales mentality, or they are simply understaffed.

Coming into the ring generating over 30% more business for your company, lead generation! OK, maybe one does not get that dramatic about it, but there are certainly some similarities between lead generation and a boxer.

In Amy Morin’s recent article, “Mentally Strong People: The 13 Things They Avoid” which was published in Forbes Magazine, she states: “Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life.” This can also be applied to lead generation, the life-line for success of a company.