What about you? How are you preparing for 2019? We’re all so quick to jump on the “new year; new me” bandwagon, with promises of more exercise, better nutrition and getting more sleep, but what about your business? What steps are you taking to improve the health of your company in the coming year?

When I started my business, I was quite young, but I had this fire that still burns in me today, ever strong. I believe that’s what they call passion. It is true that I have always had a passion for this industry, and the thirst to know and learn more, coupled with the desire to grow and expand in my field of expertise has never waned.

In Sales, data is your audience…your sounding board for how you’re doing. The data you collect tells you whether your audience is clapping and how loudly…or if you are being booed off the stage. For all elements of the sales process (including steps leading up to and throughout), data needs to be looked at every few day, minimally weekly, much like an orchestra needs to practice regularly in front of test audiences.

I get this a lot: “Please call Pfizer and see if you can get me in.” Okay, let me put my wizard hat on, and see what I can magically produce! Funny it is, but on a serious note, if you are tasking your lead generators to secure meetings for you, you need to hand them a recipe for success. I don’t mean that you should find the contact, pick up the phone, or even write the email. What I’m talking about is your SECRET SAUCE!

Every successful function needs a set of processes. This becomes your methodology. When processes are not in place, it is like accidents happening all along a freeway…Why not make sure that you and your team are safe and successful by putting a plan into place that will allow your sales pipeline to keep growing, rather than hitting bumps in the road? Don’t leave it to chance.

Sales-Link Inc. Founder and CEO Susan Walsh shares valuable pointers to presenters: “We all sweat a bit before heading to an important meeting. But if you think about being your authenticate self, you cut the stress right out. Hopefully these 6 pointers will help you. They helped me just this morning!”

This sunny afternoon, Eniko DeLisle provides an interesting overview of the proper steps to take when doing a video or participating on a video conference call. The devil is in the details: where you sit; how you sit; where your eyes are positioned…every detail is important for maximum impact.

Today, Eniko DeLisle, Social Media and Activities Director for Sales-Link talks about how to present yourself properly at meetings and presentations. It is so important to look professional, be authentic and stand in your power…always keeping in mind that you are representing your company.

We believe sales is in the middle of a major shift in our industry. Reaching out via emails and phone calls - sales techniques that have been the staple of sales for decades, are no longer effective in the way they used to be. How do we know this? The data tells us.