In their early days, the rock band, Journey, struggled to find that perfect formula that would gain them the success they were seeking. Instrumentally, their music was always awesome and rich with sound, but they just weren’t connecting with their audience, and the numbers just weren’t where they needed them to be to become successful.
Risk It or Lose It
Instituting change is necessary for the growth of every company, but it entails taking risks. Change can be difficult for some on your team, because it means doing something different from what they are accustomed to doing. Yes, change disrupts, challenges routine and often instills fear. But it is also necessary for growth and success.
Out of Sight; Out of Mind
When Like-Minded People Beat The Drum Together
Last week was the launch of my first YouTube live demo of PharmaBDI. I demonstrated the basics of how to use it and I covered some high points of the system. I’m going to keep them going every Thursday at 4PM EST, and I’m hoping you will join in. I believe that really big things happen when many people with the same interests, goals and vision beat the drum together. I need you, the user, to beat that drum with me.
Avoid the Curse of the Three Monkeys!
Are you wondering why your well-educated, well-qualified sales staff are not producing buyers? Take a closer look. Are your sales people like the three monkeys? -Not seeing, not hearing and not speaking in a way that resonates with your potential clients? Sales is a relationship business, first and foremost, and connections can not be made without proper communication skills.
What is Your Social Media End-Goal?
A client’s comment the other day lead me to ponder how differently people use social media in business. The client’s complaint was that I was promoting their participation in a series of conferences too aggressively. She suggested that perhaps I could instead re-post current articles pertinent to her company’s interest in the Life Sciences…
Start Marketing From Within
Feeling Defeated and Deflated?
Hey there fellow salesperson. Did you have a tough week? Feeling defeated and deflated? Frustrated? Well get used to it.
Trust me, every salesperson goes through this feeling at least monthly, brought about by their delivery team. By saying, "What have you done lately?" it is implied that yesterday's successes don't matter in a new day. Ouch!
Whose Slacking? We're SLACKING IT!
Sales-Link, Inc. is a sales and marketing services organization for Pharma/Biotech/Diagnostic companies. We house over half a million industry contacts, and we stay abreast of what Contract Research Organizations of all kinds offer industry. In keeping with our mission to always be ready to go, we're furthering our outreach with our very own Sales-LinkNetwork SLACK Community.