Marketing efforts for your company should show some return on the investiment. That can be hard to do. Start early, use experts, believe it can be done, and don’t procrastinate. Get Marketing!
I started the week talking about entrepreneurs and the good and bad things to expect should you choose this path. The one positive point to share about entrepreneurs is that the buck stops with them. They get to say No!
I had to turn down a job because my heart wasn't in it. I didn't agree with an approach that a client wanted to go because I felt there would be little benefit for the client in the end. I went with Tony Blair's belief that "Sometimes it is better to lose and do the right thing than to win and do the wrong thing".
Happy Marketing this upcoming week!