Tips from the Top
Expert advice to help you on the road to success
Customer Relationship Management (CRM) systems are popular tools many companies use for sales efforts, account management, and popularly, as the lead generation system for their lead gen/sales hunters and salespeople. I do not necessarily agree with combining your account management and sales management because I see the trouble it causes.
Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.
Mobile is taking over. The average consumer spends 5 hours per day on their smartphone. As we at Sales-Link reflect on the industry websites we've visited in the past year - and that's quite a few in our line of work - a surprising amount of them were not well designed for mobile users. To keep pace with industry, potential customers, and your competition, you must view your website's mobile experience as a primary sales tool.
Your story is so important whenever surrounded by colleagues and new business acquaintances. Make it count. Spend some time thinking about the really great stories you've collected through the years that you can share with new customers. They'll remember them and most importantly will remember you and your company!
Recently, I read an article written by Ron Baron, CEO, CIO, Portfolio Manager and Trustee of Baron Funds. Each quarter, he writes extensive letters to his customers with the reports on why his fund invests in certain businesses and how they arrived at those conclusions. As I read the letter, I thought to myself, this is something to share and it's definitely worth reading.
