Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.
The New Employee and Mentor Relationship
What Does 2019 Have In Store For Lead Generation and Sales?
What is Your Social Media End-Goal?
A client’s comment the other day lead me to ponder how differently people use social media in business. The client’s complaint was that I was promoting their participation in a series of conferences too aggressively. She suggested that perhaps I could instead re-post current articles pertinent to her company’s interest in the Life Sciences…