Life Sciences

Hiring a Content Writer? Read This First!

Hiring a Content Writer? Read This First!

Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.

What Does 2019 Have In Store For Lead Generation and Sales?

What Does 2019 Have In Store For Lead Generation and Sales?

Lead Generation and Sales are living and breathing components of your business. They change and evolve, based on environmental, financial and human factors. During the past year, as I observed the swiftly changing landscape, I became convinced that a major shift needs to take place in sales.

What is Your Social Media End-Goal?

What is Your Social Media End-Goal?

A client’s comment the other day lead me to ponder how differently people use social media in business. The client’s complaint was that I was promoting their participation in a series of conferences too aggressively. She suggested that perhaps I could instead re-post current articles pertinent to her company’s interest in the Life Sciences…