Sales

Gumption Can Keep You Afloat, But Seek Leadership

Gumption Can Keep You Afloat, But Seek Leadership

Companies regularly hire salespeople to do the job without giving them proper training and guidance. Depending on your background, you may very well have a decent amount of sales experience and probably even some training, but chances are that you haven’t been trained specifically for the job you were hired for in your particular company, and you are just treading water.

Avoid the Curse of the Three Monkeys!

Avoid the Curse of the Three Monkeys!

Are you wondering why your well-educated, well-qualified sales staff are not producing buyers? Take a closer look. Are your sales people like the three monkeys? -Not seeing, not hearing and not speaking in a way that resonates with your potential clients? Sales is a relationship business, first and foremost, and connections can not be made without proper communication skills.

What is Your Social Media End-Goal?

What is Your Social Media End-Goal?

A client’s comment the other day lead me to ponder how differently people use social media in business. The client’s complaint was that I was promoting their participation in a series of conferences too aggressively. She suggested that perhaps I could instead re-post current articles pertinent to her company’s interest in the Life Sciences…