Tips from the Top
Expert advice to help you on the road to success
Two years ago, I published a blog entitled "The Lead Generation Tool Box". My finer points, in 2014, addressed pipeline and sales reports, proper follow-through for delayed opportunities, need for rich content, and lead generation. While much stays the same, the effects of social media on lead generation and sales has exploded.
If you work in marketing these days, you are probably mentally exhausted. Do you ever think about what all this social media marketing is doing to your personal health? Your eyes are burning, your head is hurting, and your fingers need stretching. You need to be mentally prepared so you can continue to do organic postings.
Recently, I read an article written by Ron Baron, CEO, CIO, Portfolio Manager and Trustee of Baron Funds. Each quarter, he writes extensive letters to his customers with the reports on why his fund invests in certain businesses and how they arrived at those conclusions. As I read the letter, I thought to myself, this is something to share and it's definitely worth reading.
