CRM

The System for Hunting New Sales Needs Functionality to Keep Your Data Clean

The System for Hunting New Sales   Needs  Functionality to Keep Your Data Clean

Customer Relationship Management (CRM) systems are popular tools many companies use for sales efforts, account management, and popularly, as the lead generation system for their lead gen/sales hunters and salespeople. I do not necessarily agree with combining your account management and sales management because I see the trouble it causes.

Pulling Back the Curtain: What’s Behind the Scenes of Lead Generation?

Pulling Back the Curtain: What’s Behind the Scenes of Lead Generation?

Most people in sales and marketing are familiar with the term “lead generation,” but often don’t understand what it entails, and seldom consider the work that goes on “behind-the-scenes.” Leads are collected in a database, but how exactly are these lists created and maintained? How are they kept current with up-to-date information?