Tips from the Top
Expert advice to help you on the road to success
Your story is so important whenever surrounded by colleagues and new business acquaintances. Make it count. Spend some time thinking about the really great stories you've collected through the years that you can share with new customers. They'll remember them and most importantly will remember you and your company!
Think about some of the best products out there on the market, especially the ones that bring the goodness right to your cell phone. How about gift-wrapping qualified sales leads and sending them to your mobile device. Pharma, Biotech and Diagnostics contacts that you can call, email or connect on LinkedIn at your convenience. No hunting through your CRM.
Two years ago, I published a blog entitled "The Lead Generation Tool Box". My finer points, in 2014, addressed pipeline and sales reports, proper follow-through for delayed opportunities, need for rich content, and lead generation. While much stays the same, the effects of social media on lead generation and sales has exploded.
If you work in marketing these days, you are probably mentally exhausted. Do you ever think about what all this social media marketing is doing to your personal health? Your eyes are burning, your head is hurting, and your fingers need stretching. You need to be mentally prepared so you can continue to do organic postings.
