Tips from the Top
Expert advice to help you on the road to success
For over two decades, I have been helping companies with lead generation. There have been some great wins and relationships and as anyone in business would tell you, we have had our share of challenges. Feeling pain in growing a business is a unique perspective not everyone experiences. That is why I want to introduce Sales-Link to small emerging companies who I can help because I have been where you are starting today.
Is anyone out there actually planning a future as the head of a lead generation company? It is one of those obscure jobs that is seldom planned, but a person stumbles into. For the right person, it can be very rewarding, both financially and mentally, but you’ve got to love the hunt! Yes, the job description actually is: HUNTER.
When designing a demonstration of your company’s product, it’s important to step back, and look at the process as if it was the first time you were being introduced to it yourself. While it can be challenging to break down and simplify something that you know as well as the back of your hand, remember that it is something totally new for your audience, so presenting it with step-by-step logic is imperative.
In the business world, we take a stand to keep on writing, and preserve this form of communications. We write messages in note cards to our customers, and to those we are in the process of solidifying a business relationship with. We write blogs to explain our customers’ services, and to inspire others…
It is March 19th, 2019 and I’m making cold calls, sending emails, thinking creatively, and looking for new ways to capture a business’s interest in the services my company offers. This task is not hard to do, but it is the response rate that is the challenge. Statistics show that 270 calls need to be made in order to get one sale!
When my job became more automated, I wondered how it would effect my job. My workload had gotten considerably lighter since automation, and although I enjoyed being free of the stress involved in getting my work done in a timely manner, I also worried about my job. What would I do now within the company?
By now, I think most everyone is aware of the importance of using social media to promote business, and hopefully your corporation has an active presence on the platforms that best reach your target audience. But are your posts engaging? Do they pop? In this fast-faced, scroll-through world, using eye-catching visuals in social media posts is super important.
Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.
Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.
