Promises; Promises

Promises; Promises

Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.

Why Your Company MUST Have a Mobile-Friendly Website

Why Your Company MUST Have a Mobile-Friendly Website

Mobile is taking over. The average consumer spends 5 hours per day on their smartphone. As we at Sales-Link reflect on the industry websites we've visited in the past year - and that's quite a few in our line of work - a surprising amount of them were not well designed for mobile users. To keep pace with industry, potential customers, and your competition, you must view your website's mobile experience as a primary sales tool.

Hiring a Content Writer? Read This First!

Hiring a Content Writer? Read This First!

Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.

Metrics and Visualization

Metrics and Visualization

It’s that time of the year, when most of us responsible for sales, are reflecting on numbers and quotas. These are the big line numbers, easy to identify with, whether you made your quota, or not. But as you’re pondering about what the new sales quota will be for 2019, don’t forget about all those other numbers that show progress throughout the year.

What Does 2019 Have In Store For Lead Generation and Sales?

What Does 2019 Have In Store For Lead Generation and Sales?

Lead Generation and Sales are living and breathing components of your business. They change and evolve, based on environmental, financial and human factors. During the past year, as I observed the swiftly changing landscape, I became convinced that a major shift needs to take place in sales.

Trust in Expertise…it is No Small Thing

Trust in Expertise…it is No Small Thing

When I started my business, I was quite young, but I had this fire that still burns in me today, ever strong. I believe that’s what they call passion. It is true that I have always had a passion for this industry, and the thirst to know and learn more, coupled with the desire to grow and expand in my field of expertise has never waned.

Gumption Can Keep You Afloat, But Seek Leadership

Gumption Can Keep You Afloat, But Seek Leadership

Companies regularly hire salespeople to do the job without giving them proper training and guidance. Depending on your background, you may very well have a decent amount of sales experience and probably even some training, but chances are that you haven’t been trained specifically for the job you were hired for in your particular company, and you are just treading water.

Who's Leading Your Orchestra?

Who's Leading Your Orchestra?

In Sales, data is your audience…your sounding board for how you’re doing. The data you collect tells you whether your audience is clapping and how loudly…or if you are being booed off the stage. For all elements of the sales process (including steps leading up to and throughout), data needs to be looked at every few day, minimally weekly, much like an orchestra needs to practice regularly in front of test audiences.