Automation – Friend or Foe?

Automation – Friend or Foe?

When my job became more automated, I wondered how it would effect my job. My workload had gotten considerably lighter since automation, and although I enjoyed being free of the stress involved in getting my work done in a timely manner, I also worried about my job. What would I do now within the company?

Database Golden Rule: QUALITY over QUANTITY

Database Golden Rule: QUALITY over QUANTITY

Bigger is not always better when it comes to databases. You need clean, verified, precise data; data that can be standardized, and visualized. Most importantly, the prospects in your database should be people who actually have the power to make decisions about purchasing your product, or service.

Make Your Social Media Posts Pop!

Make Your Social Media Posts Pop!

By now, I think most everyone is aware of the importance of using social media to promote business, and hopefully your corporation has an active presence on the platforms that best reach your target audience. But are your posts engaging? Do they pop? In this fast-faced, scroll-through world, using eye-catching visuals in social media posts is super important.

Does Your Corporation Have a Good Communication Plan?

Does Your Corporation Have a Good Communication Plan?

Communications Plans are important for the success of every company, but most importantly for those that employ remote workers, and popping into each other’s offices to share information is not an option. I have been working closely with Susan Walsh, the CEO of Sales-Link, Inc., for a few years now, and as our company grew, the need for better communications grew as well.

Promises; Promises

Promises; Promises

Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.

Why Your Company MUST Have a Mobile-Friendly Website

Why Your Company MUST Have a Mobile-Friendly Website

Mobile is taking over. The average consumer spends 5 hours per day on their smartphone. As we at Sales-Link reflect on the industry websites we've visited in the past year - and that's quite a few in our line of work - a surprising amount of them were not well designed for mobile users. To keep pace with industry, potential customers, and your competition, you must view your website's mobile experience as a primary sales tool.

Hiring a Content Writer? Read This First!

Hiring a Content Writer? Read This First!

Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.

Metrics and Visualization

Metrics and Visualization

It’s that time of the year, when most of us responsible for sales, are reflecting on numbers and quotas. These are the big line numbers, easy to identify with, whether you made your quota, or not. But as you’re pondering about what the new sales quota will be for 2019, don’t forget about all those other numbers that show progress throughout the year.

What Does 2019 Have In Store For Lead Generation and Sales?

What Does 2019 Have In Store For Lead Generation and Sales?

Lead Generation and Sales are living and breathing components of your business. They change and evolve, based on environmental, financial and human factors. During the past year, as I observed the swiftly changing landscape, I became convinced that a major shift needs to take place in sales.