“I must love sales because for all these years and still today, my day starts with needing to keep filling a pipeline and ends knowing I need to fill the pipeline.”
An Interview with Sales-Link Inc. President and CEO- Lead Generation
Time is an Illusion; Timing is a Science
It is March 19th, 2019 and I’m making cold calls, sending emails, thinking creatively, and looking for new ways to capture a business’s interest in the services my company offers. This task is not hard to do, but it is the response rate that is the challenge. Statistics show that 270 calls need to be made in order to get one sale!
Challenged by Sales?
So how to stay focused, current, persistent, in line with process, day after day, without getting burned out? We must do all the things I’ve discussed here, but we must also create balance in our lives. Without leading a healthy lifestyle, it’s virtually impossible to keep up the pace, maintain the energy, and sustain the positive attitude required to reach out to new contacts over and over, call after call.
Confessions of a CEO: Why I Do What I Do
After 14 years of working for the Department of the Navy, I was excited to be heading to the other side. Yes, I was venturing off to work with companies such as IBM and Perot Systems. These were excellent companies, and I was lucky, and my timing was good. I happen to like doing what most people run away from. Yes, I was the ultimate cold caller.
Pulling Back the Curtain: What’s Behind the Scenes of Lead Generation?
Most people in sales and marketing are familiar with the term “lead generation,” but often don’t understand what it entails, and seldom consider the work that goes on “behind-the-scenes.” Leads are collected in a database, but how exactly are these lists created and maintained? How are they kept current with up-to-date information?
Automation – Friend or Foe?
When my job became more automated, I wondered how it would effect my job. My workload had gotten considerably lighter since automation, and although I enjoyed being free of the stress involved in getting my work done in a timely manner, I also worried about my job. What would I do now within the company?
Database Golden Rule: QUALITY over QUANTITY
Make Your Social Media Posts Pop!
By now, I think most everyone is aware of the importance of using social media to promote business, and hopefully your corporation has an active presence on the platforms that best reach your target audience. But are your posts engaging? Do they pop? In this fast-faced, scroll-through world, using eye-catching visuals in social media posts is super important.
Does Your Corporation Have a Good Communication Plan?
Communications Plans are important for the success of every company, but most importantly for those that employ remote workers, and popping into each other’s offices to share information is not an option. I have been working closely with Susan Walsh, the CEO of Sales-Link, Inc., for a few years now, and as our company grew, the need for better communications grew as well.